What's the difference between on-page and off-page SEO?

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Imagine your website as a contestant on a search engine results page (SERP). Two key factors determine how high you rank: on-page and off-page SEO.

On-page SEO is like polishing your website for the judges (search engines). It focuses on optimizing elements within your website to improve its relevance and user experience. This includes:

High-quality content: Engaging content that targets relevant keywords is crucial.
Website structure: Clear navigation and a logical hierarchy make it easy for search engines to crawl and index your website.
Technical SEO: Ensuring your website is mobile-friendly and loads quickly is essential.

Off-page SEO is like building a good reputation amongst the audience. It involves strategies to increase your website's authority and credibility in the eyes of search engines. This includes:

Backlinks: Earning links from other reputable websites is a major ranking factor.
Brand mentions: Building brand awareness through social media and online mentions can positively impact SEO.

Need Help with SEO?
5RV Digital offers comprehensive SEO marketing services and SEO consultancy services to optimize both on-page and off-page aspects of your website. Contact us today for a free consultation and see how we can help your website climb the search engine ladder!

Tel: 0203 150 3202
 
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