What is the main difference between SEO and SEM?


SEO(Search Engine Optimization): It is a set of technique helps to increase a website traffic and ranking position in the SERP results such as Google, Bing, Yahoo, etc. It helps to improve the visitors engagements to generate more leads and organic results.

SEM(Search Engine Marketing): It is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

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