In response to your question, SEO stands for Search Engine Optimization which is the method used to enable to get your website visible on the search engines organically. According to MOZ they explain in simple terms as:
"Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results."
SEO is Search Engine Optimization. It is a marketing technique which is used to optimize a website according to the rules of search engines. It is important as it helps in increase website traffic, more brand awareness, improvement in website and keyword ranking.
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