Page speed is the time it takes to display all the content on a specific page of a website. In other words, it measures how long a visitor has to wait for a page to load. Page speed can have a big impact on a site’s traffic and ranking in search engine results.
5 major reasons to about the importance of Page Speed are:
1. Search engines are businesses.
2.User experience matters.
3. Engagement metrics make a difference.
4. In e-commerce, especially, time is money.
5. Slow page speed affects crawl budget.
6.Lead generation or conversion
7.Brand reputation and credibility
Page speed can be described as the “Loading time of a webpage” - how long your browser takes to respond to the webserver and loads the complete content of the webpage.
For SEO - No matter how you measure it, a faster page speed is better. Many people have found that faster pages both rank and convert better. Also, Google gives hints that a faster page will rank higher.
Secondly, if we think about UX then you always want your page speed should be high. A slow page will tend to have a high bounce rate as users don’t want to wait for the times. Similar is the case with mobile browsers, your page should load faster on mobile devices.
Page speed is important to users because, well, faster pages are more efficient and provide a much better on-page user experience. Per a recent Kissmetrics infographic, if a page takes longer than 3 seconds to load, over a quarter of users will click away.