What is page speed and why does it matter?


Page speed is the time it takes to display all the content on a specific page of a website. In other words, it measures how long a visitor has to wait for a page to load. Page speed can have a big impact on a site’s traffic and ranking in search engine results.

5 major reasons to about the importance of Page Speed are:
1. Search engines are businesses.
2.User experience matters.
3. Engagement metrics make a difference.
4. In e-commerce, especially, time is money.
5. Slow page speed affects crawl budget.
6.Lead generation or conversion
7.Brand reputation and credibility

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Page speed can be described as the “Loading time of a webpage” - how long your browser takes to respond to the webserver and loads the complete content of the webpage.

For SEO - No matter how you measure it, a faster page speed is better. Many people have found that faster pages both rank and convert better. Also, Google gives hints that a faster page will rank higher.

Secondly, if we think about UX then you always want your page speed should be high. A slow page will tend to have a high bounce rate as users don’t want to wait for the times. Similar is the case with mobile browsers, your page should load faster on mobile devices.