A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.
Link Penalties are nothing but google consider your link as spam which is affected by black-hat seo. in order to over come from link penalities you need to have good domain authorities, good backlinks and perfect on-page seo optimization.
Self Bio:
I am mark richard working as magento developer in leading magento development agency in usa, Ziffity serving B2B & B2C customers globally to bring online presence and increase online sales revenue.
Types of Google link penalties to avoid for your website
Excessive reciprocal linking.
Manual link spam penalty.
Low-quality link penalty.
Algorithm link spam penalty.
Unnatural outbound link penalty.
Unnatural links to and from your site.
Private blog network.
Conclusion.
Link Penalty Means Trouble. A Google penalty means your site is either no longer listed on search results, or that your ranking for your targeted keywords has dropped dramatically.