What is Goal and Funnel?

The Funnel Visualization report only shows one session to each step in the funnel, so if a user sees the same step twice—either by navigating back to it from another step or refreshing the page/screen—the second session shows as an exit to that step's page/screen.

The Goal Flow report shows loopbacks. If a user loops back or refreshes a particular page/screen, you see two pageviews/screenviews.
 
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Goals are visitor tracking method which you can set them into different criteria on your website. In general, you’ll be checking the rate at which a visitor completes any goals you setup.
A funnel is actually an optional piece to setting up goals. When you are looking to track which pages your visitors land on it may be important to also track their path into the page. These are defined as funnels, as you’re setting up a pathway to track if the visitors walked the same pathway. Funnels will restrict the amount of completed goals to only those who follow through the entire pathway.
 
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