What is difference between generic keywords and long tail keywords?

Generic keywords are searchable or identifiable words that have meanings that have a relatively wide scope. Generic keywords tend to produce a relatively large number of matches and tend to have a higher cost. Generic keywords can have a much lower conversion rate due to their wide scope of meaning.
whereas
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they're closer to a point-of-purchase. They're a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.
 
Difference between Generic Keywords and Long tail Keywords:
* Generic keywords are short and generic. They normally consist of two words – at the most. While,a long tail keyword is a phrase that consists of at least three words.
* In regards to gaining traffic, you can expect medium to high competition with short tail keywords. While, Long tail keywords are more suitable for web content in regards to getting traffic.
* Given the competitiveness of short tail keywords, you’ll have a hard time ranking high on search engines. As you’re getting high volumes of traffic to your website via Long tail Keywords – this results in getting high search engine rankings.
* Short tail keywords may not read as natural as long tail keywords in content. This can make reading difficult. Since long tail keywords are phrases that make more sense within the text versus generic keywords, your content is more readable.
 
Those keywords which is popular and have huge traffic, people search mostly these keywords on the web are generic keyword, when you start creating back links for such keywords then your website rank will take time to get up on the SERP, but the idea when you add prefix or suffix to such keywords and make it a long tail keyword will help to get traffic for such keyword.
 
The difference between the generic keywords and the long tail keywords are as follows
generic keywords - Generic keywords are like internet marketing.

longtail keywords - Longtail keywords are those keywords phrases which are very specific to whatever you are selling you see whenever a customer uses a highly specific search phrase.
 
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