Difference between Generic Keywords and Long tail Keywords:
* Generic keywords are short and generic. They normally consist of two words – at the most. While,a long tail keyword is a phrase that consists of at least three words.
* In regards to gaining traffic, you can expect medium to high competition with short tail keywords. While, Long tail keywords are more suitable for web content in regards to getting traffic.
* Given the competitiveness of short tail keywords, you’ll have a hard time ranking high on search engines. As you’re getting high volumes of traffic to your website via Long tail Keywords – this results in getting high search engine rankings.
* Short tail keywords may not read as natural as long tail keywords in content. This can make reading difficult. Since long tail keywords are phrases that make more sense within the text versus generic keywords, your content is more readable.