what are the factors to reduce the bounce rate ?

When you’re working hard to increase your site’s search performance, one of the things you should do is to reduce a high bounce rate.
13 Ways to Reduce Bounce Rate and Increase Your Conversions
1. Improve Your Content’s Readability
2. Avoid Popups – Don’t Disrupt the UX
3. Create a Compelling Call-to-Action
4. Improve Your Brand Storytelling
5. Keep Your Blog Fresh With the Right Content
6. Target Keywords With High-Value Traffic
7. Attract the Right Visitors
8. Write Attractive Meta Descriptions for Search Users
9. Create Multiple Landing Pages for High-Volume Keywords
10. Speed Up Your Page Load Time
11. Set External Links to Open in New Windows
12. Make Your Site Mobile-Friendly
13. Show Credibility.
 
The following factors should help to reduce bounce rates, but also should serve to keep users on site for a longer period.
1. Make sure your pages load quickly
2. Give visitors all the information they may need
3. Avoid clickbait
4. Avoid huge pop-ups and annoying ads
5. Use internal linking
6. Be careful with external links
7. Do not use pagination
 
Bounce rate is the percentage of visitors to a given website that leave the site after viewing only a single page. A high bounce rate can be interpreted to mean either that the content is not relevant to its target market or that the site is not attracting its target market effectively. Bounce rate can be measured in one of two ways: Either determining the number of visitors who enter the website but “bounce” or move before exploring anything other than the entry page or determining which visitors leave the site after only a brief time period.

Few tips for decreasing bounce rate of your website-

Update your outdated content, Don’t use a popup, Write shorter & effective paragraphs, Translate your site for international traffic, Make your site search more prominent, Make your 404 page more useful, Improve your page loading speed, Make your website mobile responsive.
 
For a website below 60 % bounce rate is good.

Reduce bounce rate:
1. Improve the information about website services
2. Proper internal links and easy navigation
3. Use related images and videos about services
4. Target the right keyword
5. Remove popups
6. Avoid external links
7. Decrease website loading time
 
Bounce rate is depending upon number of users exit your website with out any interaction or engagement on your website. So, make your website with good looking structure and design and provide the relevant and useful content with proper images and videos. It would make users to stay more time on the website and reduce your website bounce rate.
 
less than 56 to 70 Bounce rate is good for Website
There are some factor cause of these we can improve bounce rate
1. Speed Up Your Website
2. Fix HTTPS Mixed-Content Warnings
3. Stop Using Popups
4. Improve Navigation
5. Mobile Site (Responsive)
6. Improve Your Website’s Design
7. Fix Broken Links
8. Copy Readability
9. Up to Date Content / Fresh
10. Internal Linking
 
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