What are the Benefits of Guest posting?

christinebreese · Jul 7, 2017

SandraRyan · Jul 7, 2017

Guest posting refers to sharing content in the third party sites. Guest Posting earlier used to help to increase the ranking and traffic of the website. But later Google considered it as spam. Now Guest posting technique is still used and effective but only if you are publishing it in the niche sites. Submissions in the non relevant sites will negatively affect your website.

Serpstat.com · Jul 14, 2017

I wouldn’t recommend using guest posting solely for link building, it’s too expensive. Instead try to locate those sites that can potentially drive referral traffic to your website. You can use a tool like SimilarWeb to find sites that are sending referral traffic to your competitors’ websites.

After evaluating your traffic flow, you need to filter out those websites that don’t accept guest posts or co-branded content. Some blogs aren’t interested in content from other authors, but eager to cooperate by creating stories together.

When it comes to guest posting, websites are always looking for a bigger fish to fry; they want to get top-notch experts or exclusive content. So unless you are that big and important, it makes sense to start small, reaching out to less buzz-creating blogs. Another reason here is that you need time to figure out what is the definition of exclusive content within your niche.

Here’s a couple of tips that should assist you in publishing your masterpiece:

Use Buzzsumo to analyze what kind of topics those brands/websites cover (simply type in a blog’s name and then download a generated list of topics). For example, you can get inspired by a recent update or a change of some sort (like new Google updates or mobile page requirements, and so on).

Again, in BuzzSumo, you can see the average length of a post on a specific website. This is something you need to keep on your radar. Otherwise, you’ll be forced to rewrite your article or receive a callous “no.”

Pay attention to the style of the articles on their blog. See if they prefer to use subtitles, captions, or short or long paragraphs. Do they require you to comply with a formal style guide, or are they into bold and lively statements made informally? All of these nuances make a difference and most posts get rejected because of uninformed authors.

Analyze top performing content of your researched websites. See what topical domain is the most prevalent to each site to create a mind map of your future content and maximize your success rate. The best way to do it is by running each site throuth Serpstat and download results from its Top Pages report.

swikriti.sharma · Jan 17, 2018

The benefits of Guest Posting are:
1. Instant Exposure to Targeted Traffic.
2. Expand Your Personal Network.
3. Stimulate Social Media Shares.
4. Grow Your Social Media Following.
5. Improve Your Online Authority.

sophia009 · Feb 7, 2018

Hi

1. It helps you promote the website in different platforms.

2. You can generate quality backlinks for the website (an off page SEO activity).

Hope it helps you.

sadianisar · Feb 8, 2018

Guest posting is an Off-Page SEO technique. It is only effective if it follows the rules of search engines. It helps in create a strong backlink, more website traffic.

unifrostindia · Feb 9, 2018

Serpstat.com said:
I wouldn’t recommend using guest posting solely for link building, it’s too expensive. Instead try to locate those sites that can potentially drive referral traffic to your website. You can use a tool like SimilarWeb to find sites that are sending referral traffic to your competitors’ websites.

After evaluating your traffic flow, you need to filter out those websites that don’t accept guest posts or co-branded content. Some blogs aren’t interested in content from other authors, but eager to cooperate by creating stories together.

When it comes to guest posting, websites are always looking for a bigger fish to fry; they want to get top-notch experts or exclusive content. So unless you are that big and important, it makes sense to start small, reaching out to less buzz-creating blogs. Another reason here is that you need time to figure out what is the definition of exclusive content within your niche.

Here’s a couple of tips that should assist you in publishing your masterpiece:

Use Buzzsumo to analyze what kind of topics those brands/websites cover (simply type in a blog’s name and then download a generated list of topics). For example, you can get inspired by a recent update or a change of some sort (like new Google updates or mobile page requirements, and so on).

Again, in BuzzSumo, you can see the average length of a post on a specific website. This is something you need to keep on your radar. Otherwise, you’ll be forced to rewrite your article or receive a callous “no.”

Pay attention to the style of the articles on their blog. See if they prefer to use subtitles, captions, or short or long paragraphs. Do they require you to comply with a formal style guide, or are they into bold and lively statements made informally? All of these nuances make a difference and most posts get rejected because of uninformed authors.

Analyze top performing content of your researched websites. See what topical domain is the most prevalent to each site to create a mind map of your future content and maximize your success rate. The best way to do it is by running each site throuth Serpstat and download results from its Top Pages report.

Am tottaly agree with you

homeworkjoy · Feb 13, 2018

1. Build more authority for search engine traffic
2. Gain direct traffic to your blog
3. Obtain a larger footprint on social networking sites
4. Develop key relationships with other bloggers
5. Build your mailing list or RSS subscribers

Viola joy · Feb 14, 2018

Great thanks for the useful information.

AniK · Feb 18, 2018

I also think Guestposting is a great way to getting more traffic to the website, but it is not worth the time for linkbuilding.

dombowkett · Jun 27, 2023

Guest posting on top authority sites is best way to gain quality backlinks.

woodtechkitchens · Jul 6, 2023

deaddiction · Sep 2, 2023

somnathji · Sep 8, 2023

pyarasarishta · Sep 8, 2023

bleukitchens · Sep 22, 2023

What are the Benefits of Guest posting?

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