Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.
Webmasters are sometimes told to submit “bridge” pages or “doorway” pages to search engines to improve their traffic. Doorway pages are created to do well for particular phrases.
Doorway pages are the simple web pages created for spam indexing by the web spider. Doorway pages is a type Black Hat SEO. Doorway pages are created in such a way that,they will be visible only to search engine and the search engine spider. Doorway pages are also known gateway pages.
Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination.
Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination.
Doorway pages are easy to identify in that they have been designed primarily for search engines, not for human beings. This page explains how these pages are delivered technically, and some of the problems they pose.