How to work backlink ?

Backlinks promote your brand. Simply by virtue of their existence, they provide additional exposure for your online presence. Since your website and information show up on webpages relevant to your niche, backlinks help create awareness of your brand. This translates into a passive boost to your Web traffic over time – one that you don’t need to put additional work into maintaining.

Backlinks boost your authority. The more Google’s automated processes “respect” your authority, the higher your website’s ranking in relevant, organic search results. A high-quality backlink tells search engine crawlers that your presence online is the real deal – an authority within its niche. This, followed by registry listings, is the major deciding factor in Google’s regard for your website’s authority.

Backlinks work well with social media. Backlinks in social media work with social media marketing, or SMM, encouraging social media users to spread awareness of your brand on their own recognizance. With Google’s recent emphasis on SEO in social media, this adds additional muster to Google’s regard for your website’s authority within its niche, as well as driving additional traffic to your site directly.
 
Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. It is also one of the most spoken terms in SEO industry.

Apart from planning a post to do well on SERPs, it is important to implement the same rightly to improve search engine ranking.

When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks are so much effective, that implementing quality backlinks instantly works in improving search engine ranking for your web page.

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Given that Google handles 2 trillion searches every year, it has to be smart and strict. So in the latest update, Google has laid a lot of weight on backlinks.
 
Backlinks are also known as inbound or incoming links, and they are links to your website from another place on the internet. They are extremely useful to search engines, because they give a good indication that a website is popular.
 
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