What is The Benefits of Blogging for Business and Marketing?

Business Blogging Generates Relevant Traffic eMarketer previously predicted that as much as 60% of the entire internet population will read blogs at least once a month. Figures could have gone way over that threshold, with the likes of HubSpot confirming that at least 46% of people online read blogs at least once a day.
 
The personal nature of blogging, and the ability to generate online conversations and interactions, allows a business to develop and project a personality, or specific traits, such as being innovative, or focused on customer service.

Such characteristics, however, need to be defined and managed through clear planning to ensure consistency over time.
 
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