Google Tag Manager lets you add and update your website tags, easily and for free, whenever you want, without bugging the IT folks. Google Tag Manager’s easy to use error checking and speedy tag loading mean you’ll always know that every tag works.
Google Tag Manager is an unpaid tool which provides a quick entry point to start leveraging and understanding how a TMS can benefit your company. If Google Tag Manager doesn’t meet your needs or doesn’t scale in features with your needs, there are plenty of other tag management systems to consider that we can help you compare and make the best choice.
Google Tag Manager is a solution for marketers to manage website tags, from one interface. The tag manager tool itself (which deploys the tags) is a cookie-less domain and does not collect any personally identifiable information.
Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.