What Customers Look for on a Website when Searching


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In the vast landscape of the digital marketplace, your business website is often the first point of contact between you and potential customers. As a small business digital marketing company, MORBiZ understands the critical role that an effective website plays in attracting and retaining customers. When we design and build websites, we know that the following elements are critical to turning looky-loos into paying customers.

Absolutely, a well-designed website is essential for any business looking to succeed in the digital marketplace. Here are some critical elements that MORBiZ and other digital marketing companies often focus on when designing and building websites to attract and retain customers:

  1. User-Friendly Navigation: Ensuring that visitors can easily navigate through your website to find the information they need is crucial. Clear menus, intuitive page layouts, and a logical hierarchy all contribute to a positive user experience.
  2. Responsive Design: With the increasing use of mobile devices, it's essential that your website looks and functions well on smartphones, tablets, and desktop computers alike. Responsive design ensures that your site adapts seamlessly to different screen sizes and resolutions.
  3. Compelling Visuals: High-quality images, videos, and graphics can capture visitors' attention and communicate your brand message effectively. Visuals should be relevant, engaging, and optimized for fast loading times.
  4. Clear Calls-to-Action (CTAs): Every page on your website should include clear and compelling calls-to-action that encourage visitors to take the next step, whether it's making a purchase, signing up for a newsletter, or contacting your business.
  5. Informative Content: Providing valuable and relevant content demonstrates your expertise and builds trust with potential customers. Content should be well-written, easy to understand, and tailored to your target audience's needs and interests.
  6. Social Proof: Testimonials, reviews, case studies, and client logos can help build credibility and reassure visitors that they're making the right choice by doing business with you.
  7. Fast Load Times: Slow-loading websites can frustrate visitors and lead to higher bounce rates. Optimizing your site's performance by minimizing unnecessary scripts, compressing images, and utilizing caching techniques can improve user experience and search engine rankings.
  8. Search Engine Optimization (SEO): Implementing SEO best practices helps your website rank higher in search engine results, making it easier for potential customers to find you online. This includes optimizing meta tags, using relevant keywords, and creating high-quality, shareable content.
  9. Security: Ensuring that your website is secure and protects visitors' sensitive information (e.g., through SSL encryption) is essential for building trust and credibility.
  10. Analytics and Tracking: Installing tools like Google Analytics allows you to monitor website traffic, track user behavior, and measure the effectiveness of your marketing efforts. This data can inform future optimizations and improvements to your website.