1. Know your outcome
Before you start contacting journalists, or writing fancy press releases, you need to decide what your objectives for the PR campaign actually are. Taking the time to thoroughly investigate this is vital. It will help you to be focused and stay on-message in everything you do. It will also give you chance to monitor how effective your strategy is as it progresses.
A PR campaign can achieve many things – whether you want to add to the size of your audience reach, boost sales, or improve your brand's reputation.List your aims, and set yourself measurable targets – such as increasing sales by 10%.Whether you plan on implementing your PR campaign by yourself, or using an external company, it's essential to have a thorough knowledge of what you want to achieve, and to have a realistic timeframe in place.
