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So here's the deal: if you’re not actively putting your brand out there, you’re leaving money on the table. In a world where attention is currency, press releases are one of the most underrated tools in the marketing toolbox. But—and this is key—not just any press release. Submitting your press release with PRWeb is a game-changer. It's like putting your brand on a rocket and hitting “launch.”
Now, I know what you’re thinking: “Press releases? Isn’t that old-school?” Not anymore. PRWeb has modernized the game. It gives startups, solo entrepreneurs, and even big brands a shot at serious media attention—without needing a massive PR budget. In this post, I’m diving into why this platform works, how it helped my friend’s small handmade soap business explode, and how you can use it to level up your visibility.
Let’s break it all down.
It’s 2025, and yes, the internet is still noisy as hell. Social media algorithms? They change faster than fashion trends. Ads? People scroll past them in a blink. But press releases—especially when distributed through trusted platforms like PRWeb—actually stick.
Here’s why:
Plus, when your brand shows up on major sites like Yahoo News or Business Insider (which PRWeb syndicates to), you instantly gain credibility.
Let me share a quick story.
A buddy of mine, Emily, runs a small side hustle called Green Suds Co. It’s one of those niche Etsy-style soap shops—eco-friendly, hand-poured, cute as hell branding. She decided to go all in and submitted a press release through PRWeb when she launched her “Spring Citrus” line.
She spent around $159. Honestly, she was nervous. It was a leap for her.
Here’s what happened:
All from one well-written press release.
There are a lot of press release distribution platforms out there—Business Wire, GlobeNewswire, EIN Presswire. So why PRWeb?
And let’s be honest: speed matters. Especially if you’re trying to capitalize on a current trend or timely announcement.
Before you hit "submit," make sure you’ve got your ducks in a row. A press release only works if it's done right.
Here’s what I’ve learned (sometimes the hard way):
And above all? Make sure the content is genuinely newsworthy. Launching a new flavor of kombucha? Cool. Opening your 5th location? That’s news. Just feeling excited about your brand? Maybe hold off on that one.
Let’s zoom out for a second.
In 2025, authenticity is everything. People are tired of overly polished, robotic brand messages. They want real stories. Real voices. That’s where storytelling-based press releases are winning.
I recently came across a small design firm called Story Scape—they nailed this approach. Instead of just announcing a new service, they shared a heartfelt story about a nonprofit they partnered with, how it impacted the community, and why design should be accessible to all. It felt personal. I remembered them. And that’s the point.
With platforms like PRWeb, you’re not just pushing content—you’re building trust.
If you’re serious about growing your brand, stop thinking of press releases as outdated. When used right, they’re a secret superpower. And PRWeb? That’s your access point.
Whether you’re:
...PRWeb gets it out there.
And here’s my last piece of advice: don’t wait until your brand is “ready.” Newsflash—it’s never going to feel perfect. Just start. Craft your story, hit submit, and let the world meet your brand.
Look, the marketing world changes fast. But some tools stick around because they work. Press releases are one of them. And PRWeb makes it incredibly easy and impactful—especially if you’re trying to maximize brand visibility without blowing your budget.
So if you’ve got a story to tell, a product to shout about, or a brand you believe in, do it justice. Submit your press release with PRWeb today—because the world won’t know what you’re doing unless you tell them.
Now, I know what you’re thinking: “Press releases? Isn’t that old-school?” Not anymore. PRWeb has modernized the game. It gives startups, solo entrepreneurs, and even big brands a shot at serious media attention—without needing a massive PR budget. In this post, I’m diving into why this platform works, how it helped my friend’s small handmade soap business explode, and how you can use it to level up your visibility.
Let’s break it all down.
Why PRWeb Is Still the Secret Weapon in 2025
It’s 2025, and yes, the internet is still noisy as hell. Social media algorithms? They change faster than fashion trends. Ads? People scroll past them in a blink. But press releases—especially when distributed through trusted platforms like PRWeb—actually stick.
Here’s why:
- Search engines love them. PRWeb press releases are optimized for SEO, meaning your brand pops up in Google results more often.
- Journalists trust them. Legit press releases land in media inboxes, not the spam folder.
- You control the narrative. Whether you're launching a new product, announcing a rebrand, or responding to a trend, press releases let you shape the story.
Plus, when your brand shows up on major sites like Yahoo News or Business Insider (which PRWeb syndicates to), you instantly gain credibility.
Real Talk: How a $159 Investment Turned into 3,000 Website Hits
Let me share a quick story.
A buddy of mine, Emily, runs a small side hustle called Green Suds Co. It’s one of those niche Etsy-style soap shops—eco-friendly, hand-poured, cute as hell branding. She decided to go all in and submitted a press release through PRWeb when she launched her “Spring Citrus” line.
She spent around $159. Honestly, she was nervous. It was a leap for her.
Here’s what happened:
- Within 48 hours, her story was picked up by over 100 media outlets.
- Website traffic spiked—3,000 new visitors in just one week.
- She landed a feature in a local lifestyle magazine (which was never even the goal).
- And most importantly? Sales. 4x what she typically made in a month.
All from one well-written press release.
What Makes PRWeb Stand Out?
There are a lot of press release distribution platforms out there—Business Wire, GlobeNewswire, EIN Presswire. So why PRWeb?
- It’s affordable for small businesses and solo creators.
- It’s beginner-friendly. Their interface doesn’t make you feel like you need a PhD in journalism.
- They offer writing help. Not confident with your headline? Need formatting tips? They guide you through the process.
- Quick turnaround. You can go from idea to published in less than 24 hours.
And let’s be honest: speed matters. Especially if you’re trying to capitalize on a current trend or timely announcement.
Tips to Craft a Killer Press Release
Before you hit "submit," make sure you’ve got your ducks in a row. A press release only works if it's done right.
Here’s what I’ve learned (sometimes the hard way):
- Start with a strong hook. Think like a journalist—why should someone care?
- Keep it concise. Aim for 400–600 words. More than that and you’ll lose readers.
- Use quotes. A quote from the CEO or founder adds a human touch.
- Include multimedia. Images, videos, and links boost visibility.
- End with a call-to-action. Don’t just share news—invite people to do something.
And above all? Make sure the content is genuinely newsworthy. Launching a new flavor of kombucha? Cool. Opening your 5th location? That’s news. Just feeling excited about your brand? Maybe hold off on that one.
Trends You Can’t Ignore in 2025
Let’s zoom out for a second.
In 2025, authenticity is everything. People are tired of overly polished, robotic brand messages. They want real stories. Real voices. That’s where storytelling-based press releases are winning.
I recently came across a small design firm called Story Scape—they nailed this approach. Instead of just announcing a new service, they shared a heartfelt story about a nonprofit they partnered with, how it impacted the community, and why design should be accessible to all. It felt personal. I remembered them. And that’s the point.
With platforms like PRWeb, you’re not just pushing content—you’re building trust.
Forum-Style Advice from One Brand Builder to Another
If you’re serious about growing your brand, stop thinking of press releases as outdated. When used right, they’re a secret superpower. And PRWeb? That’s your access point.
Whether you’re:
- Launching a product
- Announcing a milestone
- Responding to a trend
- Sharing a personal founder story
...PRWeb gets it out there.
And here’s my last piece of advice: don’t wait until your brand is “ready.” Newsflash—it’s never going to feel perfect. Just start. Craft your story, hit submit, and let the world meet your brand.
TL;DR – Final Thoughts
Look, the marketing world changes fast. But some tools stick around because they work. Press releases are one of them. And PRWeb makes it incredibly easy and impactful—especially if you’re trying to maximize brand visibility without blowing your budget.
So if you’ve got a story to tell, a product to shout about, or a brand you believe in, do it justice. Submit your press release with PRWeb today—because the world won’t know what you’re doing unless you tell them.