Digital marketing is using all available source on internet to promote business. in this technique all resources like SEO, SMO,PPC,Adword used to promote business or site
analytics toool is free tool provide by google to monitor the site. no of visitor, their location, time spent on site, bounce rate all information available in analytics tool
on page activity is :-
meta tag insertion
heading tag
image optimization
unique content relate to keywords
site map creation
robota.txt
webmaster tool and google analytics
check keyword density
agree gogole is widely used and famous on all over the world. google give more importance to backlinks while yahoo bing importance to meta keywords in site