Recent content by smithpublicity

How can authors like you make their books stand out in a sea of millions? With the sheer volume of titles published each year, it might feel like your work could get lost in the crowd. This is where thoughtful strategies and expert help play a role in assisting books to break through the...

In today’s digital world, book marketing services rely heavily on online platforms. Readers discover your book through various channels, including news websites, blogs, social media, and podcasts. Among these, video content is rapidly gaining traction, making it essential to consider video as...

The role of online booksellers has evolved to become an integral part of the book marketing services array. It’s because consumer reviews featured on their sites have become pivotal in driving book purchases. It is mainly due to the platforms’ algorithms that recommend books based on a...

Advertising and publicity are often confused, especially by individuals outside the publishing industry and new authors. While they both fall under the broad category of marketing, there are crucial distinctions between book publicity (also known as PR) and buying ads. The main difference is...

Authors are the ones marketing their books through media appearances, social media posts, events, book signings, etc. As a result, they are also promoting themselves, which is helpful in many ways. Nearly all book promotion services come back to authors somehow; many writers have noticed the...

When marketing any new product, helping target customers discover it is crucial. It's what book advertising and publicity work to accomplish for authors. There is intense competition in the marketplace today, and readers have many choices. Getting people to focus on a particular title takes a...