Recent content by samsam

Pay-per-click marketing (PPC) is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. It is good for everyone: It’s good for searchers – Research indicates that searchers click on paid search ads more often than any other...

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. A search engine is really a general class of programs, however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search...

Doorway page is a keyword stuffed page which after a few minutes redirects to another page. The real page webmaster wants to show. This page is generally Affiliate page or a CPA offer. So using doorway pages, both Google and human see the same page. Cloaking is a condition when search engines...

"Organic traffic" is traffic that comes to your website as a result of unpaid search results. Frequently, one of the goals of SEO is to increase organic traffic.

No follow links are do-not pass the link juice. And also used to increase the website referral traffic. And Do follow links are easily indexed in search engine result page. Its helps increase the website traffic and ranking.

SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines. SEM involves things such as search engine...

Cross linking refers to the process of linking between two sites. Whether or not they are owned by the same person, cross linking is the process on which the internet is built. It allows users to reference sites with content similar to that which they are already viewing, and may be of further...

Google Bowling means Manipulating the external ranking factors that Google uses to penalize a site against your competitors (or someone you just don’t like or want to appear in the SERPs). There is one thing that protects a website against Google Bowling - a solid back link profile of its own...

Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results.

Keyword research is a technique used to search actual search terms people enter into search engine when they conduct search. This is done to achieve higher ranking in search engine.

External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an...

PPC is a type of affiliate marketing. Here marketer aims at receiving money from the actions to their websites attained by the visitors clicks, lead and impressions. This is different from SEO because PPC involves investing money. PPC is helpful for the companies who aim to drive more traffic...

when to use the 301 redirect would be if you have changed domains or if you launched your site in a new CMS and your URL structure has changed. Creating 301 redirects for your old content to point to the new content will tell the search engines that you have moved from A to B for good. This will...

In search engine optimization (SEO), Google Dance is an out-dated slang term used to describe the period of time in which Google used to rebuild its rankings, and as a result of this rebuilding, rankings of Web sites on Google's SERP may fluctuate in order during a several day period.