Recent content by MVM Infotech

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    Please explain working of google crawler?

    It works on the basis of many factors and some of these factors are: Page ranks Content quality Content frequency Links to that web-page Thousands of Google algorithms decides the frequency to crawl your website and the number of pages to crawl. Google crawls your site to provide the most...
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    What is Google RankBrain algorithm?

    RankBrain uses machine learning to convert language into mathematical entities known as vectors. In layman terms, RankBrain translates words and phrases into mathematics, which allows it to better understand unique searches involving natural language or unique phrases. Where previously Google...
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    How can I improve my off-page SEO?

    1. Creation of corporate profiles on social networks 2. Creation of profiles of the executives of the company 3. Social Bookmarking or social bookmarking 4. Participation in forums 5. Publish in professional magazines and blogs 6. Register in Marketplaces 7. Search engine submission: search 8...
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    What is Gray Hat SEO?

    Gray Hat SEO is not something between Black Hat and White Hat, but rather "the practice of tactics/techniques which remain ill-defined by published material coming out of Google, and for which reasonable people could disagree on how the tactics support or contrast with the spirit of Google’s...
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    How to Identify and Remove Bot Traffic in Google Analytics?

    To filter bot and spider traffic from Google Analytics, go to your Admin settings. Under the View panel, you'll find View Settings. Toward the bottom of the options, just before Site Search Settings, you'll find a small heading for Bot Filtering with a checkbox that reads: Exclude all hits from...
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    What are generic keywords?

    Generic keywords are searchable or identifiable words that have meanings that have a relatively wide scope. Generic keywords tend to produce a relatively large number of matches and tend to have a higher cost. Generic keywords can have a much lower conversion rate due to their wide scope of meaning.
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    What is Pogo Sticking?

    Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by...
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    Is exact match domain still effective in SEO?

    Google won't hurt you for including keywords in the domain name because it can easily spot any spammy signals around the domain. It means that if you have an exact or partial match domain name, then you better have the best content and the most effective SEO to back it all up.
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    How will you check the number of back links of your competitors site?

    Step 1: Navigate to Link Explorer. Step 2: Enter your competitor's URL. Step 3: Navigate to the "Inbound Links" tab. Step 4: Export backlink data into .csv. Step 5: Compile backlink .csv results from all competitors. Step 6: Sort all backlinks by Page Authority. Step 7: Review all linking...
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    What is Google Pigeon Update..?

    Google Pigeon is the code name given to one of Google's local search algorithm updates. This update was released on July 24, 2014. The update is aimed to increase the ranking of local listing in a search. The changes will also affect the search results shown in Google Maps along with the regular...
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    What is Keyword Difficulty?

    The keyword SEO difficulty or keyword competition is a major keyword metric when doing a keyword research. The higher the value, the harder is to start ranking on the 1st SERP and compete with others on the market using that keyword. It's a critical metric alongside with exact monthly search...
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    What are LSI Keywords?

    LSI stands for latent semantic indexing, which is the method that Google and other search engines use to study and compare relationships between different terms and concepts. These keywords can be used to improve SEO traffic and create more visibility and higher rankings in search results.
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    What is the use of Infographics in SEO?Is it important in SEO?

    Infographics represent your message in an effective and visually pleasing manner, and can also sustain the attention of your readers. Infographics when used together with other web elements, facilitates higher ranking in search engine. Infographic makes boring and heavy topics enjoyable and easy...
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    What are crawl stats?

    Crawl Stats in google webmaster tools give you a high-level overview of Google's crawling process and in another word that describes the process of collecting data on the website of the search engine bots.
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    Is it compulsory to place our primary keyword in H1 tag to rank over Google?

    The h1 is an HTML tag that indicates a heading on a website. ... search ranking factors survey, the importance of tags (included in “Page Level Keyword & Content-Based ... 80% of the first-page search results in Google use an h1. ... Web designers don't need to add style elements by using...
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