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Page authority is an SEO term used to describe the probability that a specific page from your site will be found on a search engine. Page authority is based on a logarithmic scale from 0 to 100 and deals with the relevance of information and links within site pages to one another.
Reverse SEO is the process of decreases search engine rankings or de-ranking of the website from the search engine result pages that is called reverse SEO. Reverse SEO can be used to suppress negative publicity that targets your company in Google, Yahoo, and Bing.
Google Penguin refers to a set of algorithm updates and data refreshes for the Google search engine that the company periodically initiates to help enhance the value of its search query results for users.
In context of relational databases, a foreign key is a field (or collection of fields) in one table that uniquely identifies a row of another table. In simpler words, the foreign key is defined in a second table, but it refers to the primary key in the first table.
One of the classic questions in digital marketing is "Should my business be using a Pay-Per-Click (PPC) strategy or an organic Search Engine Optimization (SEO) strategy?" It's a great question because it compares two of the most common digital marketing strategies -- paid clicks vs. organic...