Inbound links are those links which are coming to our website from another website whereas outbound link are those types of links which are going to another site from our site. Inbound link is known as back links and outbound links are known as outgoing links.
Implementing a search engine optimization strategy isn't enough to get you on the first page of Google’s search results.
Even with an SEO plan in place, there is a good chance it isn't working the way you hoped.
There are a number of reasons your SEO strategy is failing to get you to the...
“Hummingbird” is the name of the new search platform that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the words. Read our Google Hummingbird FAQ here.
Hummingbird is paying more attention to each word...
Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google's algorithms would take that into consideration very fast, but others...
Google Hummingbird
Google Mobile Friendly Update
Google Panda Update
Google Penguin Update
Google Pigeon Update
Google Payday Update
Google Pirate Update
Google EMD (Exact Match Domain) Update
Google Top Heavy Update
What is the difference between digital marketing and internet marketing, what is the latest trend in the industry and how do big companies allocate their digital marketing budgets?
Digital Marketing
Digital marketing is a broad term that describes a set of marketing processes that utilize all...
Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps you to identify issues with your site and can even let you know if it has been infected with malware (not something you ever want to see, but if you haven’t spotted it...
White Hat SEO is the opposite of Black Hat SEO. Generally, White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP)while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay...
A Sitemap allows you to create a file hosted among the other files in your account that informs the search engines of all pages your website contains. In other words, it provides the search engine with detailed information about the content of your website.
Although Sitemaps are mainly used to...