Many small businesses are finally beginning to master using the anchor tag (a clickable link that takes you directly to a specific area of a page). This is a great way to improve navigation and give credit to outside sources that you quote in your content, not to mention the SEO benefits.
How...
Organic ranking is the ranking that you get after searching anything on search engine. In SERP page the number of websites that comes without paying anything.
Use the targeted keywords in title and description tag when google bot crawl the page, it count first the keywords that it can provide as the result while anyone search the related query.