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  1. #1
    Junior Member
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    Aug 2016
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    What is Quality Score in PPC & how does it affect your work as paid search specialist

    What is Quality Score in PPC & how does it affect your work as paid search specialist?

  2. #2
    Senior Member
    Join Date
    Sep 2014
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    223

    Re: What is Quality Score in PPC & how does it affect your work as paid search specia

    Quote Originally Posted by nikkispanish7 View Post
    What is Quality Score in PPC & how does it affect your work as paid search specialist?
    If I understand your question correctly, when the term "Quality Score" is used in reference to PPC via Google, it usually refers to an "estimate of the quality of your ads, keywords, and landing pages". For more info on "Quality Score" according to Google Adwords check out:

    https://support.google.com/adwords/answer/140351?hl=en

    For more info on "Quality Score" according to Bing Ads check out:

    https://help.bingads.microsoft.com/a.../3/en-us/50894

    These are just some links that provide some general explanations of Quality Score from Google Adwords and Bing Ads
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  3. #3
    Senior Member
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    Jul 2016
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    Re: What is Quality Score in PPC & how does it affect your work as paid search specia

    quality score shows how much your landing page strong. There are so many factor affect to get good quality score like your landing page title, content, images, PA, DA and Average numbers of users.

  4. #4
    Senior Member
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    Re: What is Quality Score in PPC & how does it affect your work as paid search specia

    Great information thanks for sharing with us

  5. #5
    Senior Member
    Join Date
    Oct 2016
    Posts
    160

    Re: What is Quality Score in PPC & how does it affect your work as paid search specia

    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:
    ⦁ Your click-through rate (CTR).
    ⦁ The relevance of each keyword to its ad group.
    ⦁ Landing page quality and relevance.
    ⦁ The relevance of your ad text.
    ⦁ Your historical AdWords account performance.

  6. #6
    Senior Member
    Join Date
    Dec 2016
    Posts
    283

    Re: What is Quality Score in PPC & how does it affect your work as paid search specia

    Quality score is a useful tool for managing Adwords can be used to optimize and prioritize opportunities. However, this concept is also the most misunderstood paying Google search

 

 

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