Thread: What is the meaning of competitive analysis?

Competitive analysis is a process of gathering and analyzing information about your competitors, their practices, products, strengths and weaknesses and business trends in order to assess your position in the market and improve your products and marketing strategies.

It is important to know about your competition in search results. Tracking of competitive's rank, content, traffic, techniques, back-links, social media activities etc are known as Competitive Analysis.

Comparison between two website is called competitor analysis

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.

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A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.

Competitive analysis is a process of gathering and analyzing information about your competitors,their practices,products,strengths,and weaknesses and business trends in order to assess your position in the market and improve your products and marketing strategies.

Understanding your competition in search results is extremely important. In this article we outline how to perform SEO Analysis of your competitors so you find out how to beat your competitor in search results.
Step 1: Keyword Research
Step 2: Identify Your Top Competitors
Step 3: Analyze Your Competitors
1. Download Their Backlink Profile:
2. Analyze Their Topical Authority:
3. Establish Industry Averages:
Step 4: Social Media and Content Audit
Step 5: Determine Your Barrier to Entry and Strategy

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.