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  1. #1
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    Difference between exit rate and bounce rate?

    Hi



    What is the difference between exit rate and bounce rate?

  2. #2
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    Re: Difference between exit rate and bounce rate?

    For all pageviews to the page, Exit Rate is the percentage that were the last in the session.
    For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session.

  3. #3
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    Re: Difference between exit rate and bounce rate?

    Exit rate as a term used in web site traffic analysis (sometimes confused with bounce rate) is the percentage of visitors to a site who actively click away to a different site from a specific page, after possibly having visited any other pages on the site. The visitors just exited on that specific page.
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  4. #4
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    Re: Difference between exit rate and bounce rate?

    Bounce Rate is the percentage of visitors that land on a particular page, visit no other pages in your site and leave your site completely. So here’s an example: I do a search for “website designer in seattle” and I arrive at this site. Without clicking anything, I leave this site to go somewhere else. I “bounced.”

    Exit Rate is the percentage of visitors that leave your website from a given page based on the number of visits to that page. Hey, that sounds a lot like “bounce rate,” right? The difference is that the visitor may have been to other pages on your site before exiting. Here’s an example: I do a search for “website designer in seattle” and I arrive at this site. I look at the portfolio, read a few articles, go to the contact page and fill out the form. Then I leave. I “exited” from the contact page. On the other hand if I had done a search for “BaraltDesign contact info” and landed on the Contact page and left immediately, it would have been a “bounce.”

  5. #5
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    Re: Difference between exit rate and bounce rate?

    Bounce Rate

    Bounce Rate

    Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.

    High bounce rates are often bad, but it’s really a matter of context. Some queries may inherently generate high bounce rates. Specific informational queries (e.g. – What are the flavors of Otter Pops?) might yield high bounce rates. If the page fulfills the query intent, there may be no further reason for the user to engage. It doesn’t mean it was a bad experience, it just means they got exactly what they wanted and nothing more. (I was always partial to Louie-Bloo Raspberry or Alexander the Grape.)

    A high bounce rate on a home page is usually a sign that something is wrong. But again, make sure you take a close look at the sources and keywords that are driving traffic. You might have a very low bounce rate for some keywords and very high for others. Maybe you’re getting a lot of StumbleUpon traffic which, by its very nature, has a high bounce rate.

    Bounce rate is important but always make sure you look beyond the actual number.

    Exit Rate

    Exit Rate

    Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.

    Like bounce rates, high exit rates can often reveal problem areas on your site. But the same type of caution needs to be applied. If you have a paginated article – say four pages – and the exit rate on the last page is high, is that really a bad thing? They’ve reached the end of the article. It may be natural for them to leave at that point.

    Of course, you’ll want to try different UX treatments for surfacing related articles or encourage social interactions to reduce the exit rate, but that it was high to begin with shouldn’t create panic.

    Exit rate should be looked at within a relative navigation context. Pages that should naturally create further clicks, but don’t, are ripe for optimization.

  6. #6
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    Re: Difference between exit rate and bounce rate?

    bounce rate means user comes on a page and directly exist to the website without visiting other pages.
    exit rate means user comes on a website and after sometime exist to the site but visiting other pages too

  7. #7
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    Re: Difference between exit rate and bounce rate?

    Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.
    bounce rate means user comes on a page and directly exist to the website without visiting other pages.
    Example about the website: Click here

  8. #8
    Senior Member
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    Re: Difference between exit rate and bounce rate?

    Quote Originally Posted by kabirthapar View Post
    Bounce Rate is the percentage of visitors that land on a particular page, visit no other pages in your site and leave your site completely. So here’s an example: I do a search for “website designer in seattle” and I arrive at this site. Without clicking anything, I leave this site to go somewhere else. I “bounced.”

    Exit Rate is the percentage of visitors that leave your website from a given page based on the number of visits to that page. Hey, that sounds a lot like “bounce rate,” right? The difference is that the visitor may have been to other pages on your site before exiting. Here’s an example: I do a search for “website designer in seattle” and I arrive at this site. I look at the portfolio, read a few articles, go to the contact page and fill out the form. Then I leave. I “exited” from the contact page. On the other hand if I had done a search for “BaraltDesign contact info” and landed on the Contact page and left immediately, it would have been a “bounce.”
    thank for your sharing

 

 

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