Google keyword research tool
Google analytics
Google webmaster tools
Moz
Market Samurai
Raven
FeedTheBot
Majestic SEO
Advanced Web Ranking
SEM Rush
Cemper's link research tools
Übersuggest
Cognitive SEO
SEO Site Checkup
Brightedge
Mondovo
KeywordShitter
Xovi
Open Link Profiler
Scrape Box
Search Metrics
Screaming Frog
Hittail
Serpbook
KWFinder
Ahrefs
Excel (for storing, recording, analysing)