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  1. #1
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    Jun 2018
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    what is CPA and CPL in SEM?

    what is CPA and CPL in SEM?

  2. #2
    Senior Member
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    Apr 2018
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    USA
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    Re: what is CPA and CPL in SEM?

    CPL, or Cost per Lead is another online advertising model used by organizations which are interested in investing money for lead generated. ... CPA (Cost per Acquisition / Cot per Action) and CPL (Cost Per Lead) are generally used interchangeably, but Cost per lead advertising method is considered more specific.

  3. #3
    Senior Member
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    Jun 2018
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    654

    Re: what is CPA and CPL in SEM?

    06-18-2015 - CPM - Cost per thousand,CPC - Cost per click, CPL - Cost per lead, CPA - Cost per acquisition / action, SEM - Search engine marketing.

  4. #4
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    Jul 2014
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    Re: what is CPA and CPL in SEM?

    Cost per action (CPA), also known as pay per action (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for each specified action.
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  5. #5
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    Re: what is CPA and CPL in SEM?

    thanks for sharing....

 

 

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