Thread: Brand Awareness

Seo is used for improve the website traffic and ranking. Really it helps to increase the brand awareness.

SEARCH ENGINE OPTIMIZATION is used to aware your brand you must work on classified sites ,forum posting etc.

To start with 'Social Media' would be a much better and ideal category to post "Brand awareness" related questions.

Brand Awareness is rather a broad term, that is not directly an online (or Link building) related process. Conduction local events, organization meetings, creating & posting videos related to your brand would be a good start. Adding Social Media, Press Release and News Letters to aid your bid towards Brand awareness would get you better results. If done effectively blogging could be a great place to showcase your brand (product/service expertise).

you can do SEM, SEO and SMO regularly according to your product competitor.

Originally Posted by edwina

Seo is used for improve the website traffic and ranking. Really it helps to increase the brand awareness.

SEO has nothing to do with Brand Awareness (atleast not directly). But Social Media, Paid ads, video marketing and real life events are all good means to actively increase Brand awareness and reputation of a company or product.!

Originally Posted by seojesica

you can do SEM, SEO and SMO regularly according to your product competitor.

To my best knowledge, SEO has nothing to do with Brand Awareness.

Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.

You need to create High PR social media accounts, Blogs, Video submissions to improve your brand as well as ORM.

Find your market, make it manageable, get visual, go native, conversions, engagement, track everything, give freely.

Depending on your budget and your target audience choose the right media and create a media mix, such that your target audience comes across your brand name, where ever he/she goes.
Most importantly, draft a key message that is creative, unique and at the same time, directed to a core idea that relates to your brand vision and mission.

Brand awareness can be increased by many ways:
1.Build a proper brand experience with the people.
2.Convert leads to profitable customers.
3.Improve customer engagement level
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