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Thread: Landing Page?

  1. #1
    Senior Member
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    Apr 2014
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    Landing Page?

    What is a Landing Page?

  2. #2
    Member
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    Re: Landing Page?

    Landing pages help get people on your website to convert to the next stage in the buying journey.

  3. #3
    min
    min is offline
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    Oct 2016
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    Re: Landing Page?

    In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate.

    Landing pages are often linked to social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.
    Last edited by min; 10-19-2016 at 01:44 AM.
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