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  1. #1
    Senior Member
    Join Date
    Sep 2017
    Location
    Delhi
    Posts
    1,375

    Do You Know What Makes a Good Exhibitions Stand

    An Exhibition Stand Builders always gives a clear idea about who you are and what you are trying to sell. And to make or rather create the perfect and successful exhibition stand you must see to it that you have the best in every aspects of making a perfect stand.
    There are a few things that will make your exhibition stand more interesting.
    Some of them include
    Choosing the right space and what to do with them
    Choose a space at an exhibition according to its relevance and the budget you have assigned for the exhibition. As you very well know every spot at an exhibition centre has its own specific rates and you need to choose according to how much you are trying to get from this exhibition. Use necessary enhancers like lights, graphics, etc to gather crowd at your stall. Also design your stall according to this space.
    Choose your representatives wisely
    The people at your stall are the face of your company for the customers. So when you choose representatives for the same see that you choose wisely. When you appoint representatives at your stall make sure that they know what they are doing thoroughly.
    Promotion
    Every customer likes the extra something that they get as complimentary gifts when they attend exhibitions. So see that you provide them with something useful that they would remember you with. Mostly Exhibitions Company provide brochures which usually end up either in the dustbin or in the hands of children, point being it is never useful. Also many a times these brochures are the same that have been used for a while which might not have been updated as well. So, to avoid all this trouble, provide our customers with something useful.
    Keeping your customers engaged
    Mostly people tend to avoid entering a stall because they do not want to end up with a sales person who won’t let them breath. Use techniques to entertain the customers and keep them engaged in the stall. See that they choose to you for assistance and want o stay to know more. Games, food and drinks, seating, are a few of the ways which can keep your customers entertained.
    Follow up
    Keep track of the customers and their interest. Those who have enquired about your product and have shown interest need to know that you care about them, so make it a point to keep them informed about your product. See that you inform them about new arrivals and check whether they need any assistance regarding the current product.

  2. #2
    Member
    Join Date
    Oct 2017
    Posts
    35

    Re: Do You Know What Makes a Good Exhibitions Stand

    Exhibitions are an important part of the marketing activities of most types of business, ranging from the
    largest MNC to small family businesses. All evidence of the research confirms that opportunities to get face-to-face with people and potential future clients remain an incredibly valuable tool for developing new business.

 

 

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