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Thread: PR campaign

  1. #1
    Senior Member
    Join Date
    Mar 2014
    Posts
    1,942

    PR campaign

    I am given an assignment on this to make a PR campaign and i have my presentation on this. What steps should i do to make my campaign successful ? It is about tourism.

  2. #2
    Senior Member
    Join Date
    Apr 2017
    Location
    Los Angeles
    Posts
    1,047

    Re: PR campaign

    1. Know your outcome
    Before you start contacting journalists, or writing fancy press releases, you need to decide what your objectives for the PR campaign actually are. Taking the time to thoroughly investigate this is vital. It will help you to be focused and stay on-message in everything you do. It will also give you chance to monitor how effective your strategy is as it progresses.

    A PR campaign can achieve many things – whether you want to add to the size of your audience reach, boost sales, or improve your brand's reputation.List your aims, and set yourself measurable targets – such as increasing sales by 10%.Whether you plan on implementing your PR campaign by yourself, or using an external company, it's essential to have a thorough knowledge of what you want to achieve, and to have a realistic timeframe in place.

 

 

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