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Thread: What is DFP ?

  1. #1
    Member
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    What is DFP ?

    What is DFP ?

  2. #2
    Senior Member
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    Kolkata
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    Re: What is DFP ?

    DoubleClick for Publishers (DFP), formerly called Google Dart, is an advertisement software as a service application run by Google. It can be used as an ad server but it also provides a variety of features for managing the sales process of online ads using a publisher's dedicated sales team.

  3. #3
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    Re: What is DFP ?

    These empty spaces comprise your ad inventory and represent what you can sell to advertisers. Define your inventory to get started with DFP Small Business.

  4. #4
    Junior Member
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    Jun 2017
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    Re: What is DFP ?

    Still sounds unclear to me. Does DFP act like a SSP or something? Can someone please explain more?

  5. #5
    Junior Member
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    Re: What is DFP ?

    DoubleClick for Publishers (DFP) will help you sell direct ads on your website more effectively and also helps maximize your advertising revenue.

  6. #6
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    Re: What is DFP ?

    DFP useful for direct ads on website by SEO

  7. #7
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    Re: What is DFP ?

    DCP - Double Click for Publishers

  8. #8
    Member
    Join Date
    Aug 2017
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    42

    Re: What is DFP ?

    DoubleClick for Publishers (DFP), now called Google Dart, is an ad software as a service applying managed by Google. It can be satisfied as an advertisement server, but it also provides a variety of characteristics for managing the sales process of online ads using a publisher's dedicated sales team.

  9. #9
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    Re: What is DFP ?

    yes right, it is the form of google dart, and advertisement application run by google.

  10. #10
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    220 West Parkway, Unit 8A, Pompton Plains, New Jersey 07444
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    Re: What is DFP ?

    DFP stands for "Double Click for Publishers". If the publisher prefers to manage themselves the ads which will be broadcasted on their websites, they use DFP.

  11. #11
    Member
    Join Date
    Aug 2017
    Posts
    45

    Re: What is DFP ?

    DoubleClick for Publishers (DFP), formerly called Google Dart, is an advertisement software as a service application run by Google. It can be prepared as an ad server, but it also gives a variety of features for handling the sales process of online ads using a publisher's committed sales team.

  12. #12
    Junior Member
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    Jul 2017
    Location
    india
    Posts
    25

    Re: What is DFP ?

    DoubleClick for Publishers (DFP) is a complete revenue management across screens, formats and sales channels.

 

 

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