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  1. #1
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    What is quality score in PPC

    Hello friends,

    Please share your thoughts. and what can I do to increase my quality score?

    Thanks for any help

  2. #2
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    Re: What is quality score in PPC

    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

    You can get clear knowledge from Google help center. Follow blow link:

    support.google.com/adwords/answer/2454010?hl=en
    Last edited by JakMax; 07-27-2016 at 05:58 AM.

  3. #3
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    Re: What is quality score in PPC

    Quality score is a metric recorded in Google AdWords and Bing Ads reporting the combined relevance and historical performance of your ads, keywords, and landing pages in regards to a user's search query.

  4. #4
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    Re: What is quality score in PPC

    Quality score is a metric recorded in Google AdWords and Bing Ads reporting the combined relevance and historical performance of your ads, keywords, and landing pages in regards to a user’s search query.

    Quality Score can also be a helpful warning signal when there are particular ad groups or campaigns in a PPC account that need to be optimized- typically, the better your Quality Score is, the better your ads perform. Both Google AdWords and Bing Ads score each keyword on a 1 through 10 ranking scale with a score of ten representing the best QS a keyword can obtain.

  5. #5
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    Re: What is quality score in PPC

    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your

    cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality

    Score depends on multiple factors, including:
    - Your click-through rate (CTR).
    - The relevance of each keyword to its ad group.
    - Landing page quality and relevance.
    - The relevance of your ad text.
    - Your historical AdWords account performance

  6. #6
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    Re: What is quality score in PPC

    quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

  7. #7
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    Re: What is quality score in PPC

    quality is relevance aof both are used with keywords and ppc ads

  8. #8
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    Re: What is quality score in PPC

    Quality score is related to ppc as it the score of your ad. It depends upon the text quality and display ad quality, your CTR.

  9. #9
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    Re: What is quality score in PPC

    quality score is a number google made up and you have no real clue about how to improve it - if they say you landing page rank is low then you need to improve your landing page but they give absolutely no information what exactly you need to change in the lp itself.

  10. #10
    Senior Member
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    Re: What is quality score in PPC

    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

  11. #11
    Senior Member
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    mumbai
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    Re: What is quality score in PPC

    Quality score is a metrics in Google adwords which depends on various factors like previous performance, quality of display ad or text ad, CTR and many more.

  12. #12
    seo
    seo is offline
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    Re: What is quality score in PPC

    Quality Score is a variable used by Google, Yahoo and Bing that can influence both the rank and cost per click (CPC) of ads.

  13. #13
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    Re: What is quality score in PPC

    Quality score is a metric recorded in Google AdWords and Bing Ads reporting the combined relevance and historical performance of your ads, keywords, and landing pages in regards to a user's search query.

  14. #14
    Senior Member
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    Re: What is quality score in PPC

    A grading system used by Google to determine if your ad is eligible to be shown in the sponsored space of the search results, at what position it will be shown and how much you'll pay for each click.

  15. #15
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    Re: What is quality score in PPC

    5 Tips for Increasing Your AdWords Quality Score
    1. Structure your campaigns into smaller yet targeted ad groups
    2. Optimize keyword ad copy.
    3. Target your landing pages.
    4. Know the Quality Score factors.
    5. Decrease your landing page load times.
    Last edited by dianatanner; 10-15-2016 at 05:00 AM.

 

 
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